Case Studies

Problems, solved —
in production.

A selection of products I've owned and shipped — from a WooCommerce plugin trusted by thousands of stores to a full custom platform for a growing studio.

01
Plugin · WordPress / WooCommerce

ReviewX — a review plugin running 10,000+ stores.

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ReviewX WooCommerce reviews plugin

The problem

WooCommerce merchants needed richer, more trustworthy product reviews — multi-criteria ratings, photos and moderation — but the default review system was flat and the alternatives felt bolted on.

What I built

I took full ownership of ReviewX and shipped it into a mature, multi-criteria review platform: photo and video reviews, granular rating breakdowns, and a support and update pipeline built to serve a large, growing install base.

The outcome

ReviewX now runs on more than 10,000 active WooCommerce stores at a 4.8-star average rating — proof that owning a product end-to-end beats shipping features and walking away.

10k+Active installs
4.8★Avg. rating
1Product owned end-to-end
02
Custom LMS · Booking · CRM

A studio platform: custom LMS, booking & CRM.

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Booty Boutique Studios

The problem

Booty Boutique Studios was running classes, students and payments across disconnected tools. Growth was capped by manual booking and no single view of the business.

What I built

I designed and built a custom platform end-to-end — a bespoke LMS for course content, a self-serve booking system for classes, and a CRM to track students and revenue in one place.

The outcome

The system now drives over 3,500 student bookings and has generated more than $53k in revenue for the client, helping them acquire 300+ students.

$53k+Revenue generated
3.5k+Student bookings
300+Students acquired
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03
Web App · Custom Feature Build

A secure deal room for an advisory firm.

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Recreational Property Advisors

The problem

Deals were being handled across email and disconnected tools, with no secure way to share sensitive documents or collect signatures — slow, risky, and hard to track.

What I built

A custom dealing feature, a gated deal-access room for controlled document sharing, and a built-in e-signing system — so every deal moves through one secure, auditable workflow.

The outcome

The firm now runs deals end-to-end inside their own platform: access-controlled rooms keep documents private and legally-binding signatures happen without a third-party tool.

3Custom systems shipped
1Secure deal room
E-signBuilt in-platform
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04
Custom Build · Cost Optimization

Replacing a $708/yr SaaS with a custom review system.

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Custom review system — client testimonials

The problem

The client collected customer reviews through Senja.io — a third-party SaaS that cost them $708 every year, with their review data and experience locked inside someone else's tool.

What I built

A custom review system built directly into their site — collecting, moderating and displaying customer reviews with the same ease as before, fully replacing the Senja integration.

The outcome

The client gets the same effortless review-gathering they had, now fully owned — and saves $708 every single year with no recurring SaaS fee.

$708Saved / year
1SaaS replaced
100%Owned in-house
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